California Lottery Scratchers - Social

California Lottery Scratchers' platform is A Little Play Can Make Your Day, so they're always looking for fun, clever ways to connect with their audience on social.
I've worked on a number of always on social briefs for CA Lottery, contributing concepts and headlines to their ongoing social content calendar.

Always On Organic Animated Posts

the examples below (linked) are just a few of the ideas i brought to the table and wrote headlines for that made it across the finish line.

Beach Bucks - Catch Some Plays

Pet Payout - Sit, Scratch, Play

Pinball Payout - Bounce Your Way To Play

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D&G Team

Creative Director (Art): Rory Odani
​Creative Director (Copy): Jason Miller
Jr. Art Director: Ricky Esquivias
Jr. Copywriter: Martin Rees