Lexus - Recognize ​
​Sprint Competition, 1st place

Our team of first-year Brandcenter students participated in a competitive sprint for Lexus.
We were briefed by and presented to Team One & Lexus, winning the competition with "Recognize."
Our team won for "considering multiple verticals, turning showrooms into showrooms for curated art, and considering new tech trends, including NFTs."

Team: Ryan Cuming (CW), Dillon Key (ST), Paul Noonan (XD), Martin Rees (CW), Kat Thompson (AD)