Lexus: Recognize.
Sprint Competition, 1st place.
I organized a team of fellow Brandcenter students to participate in a competitive sprint for Lexus.
We worked directly with Team One, winning the competition by presenting "Recognize."
The brief from Lexus was as follows:
Get diverse, culturally and technologically progressive Generation Z Creative Visionaries
To see Lexus as a desirable and relevant brand
By behaving in ways that get Lexus noticed, discussed, debated, or experienced in pop and mass culture.
Our team won for "considering multiple verticals,
Turning showrooms into showrooms for curated art,
And considering new tech trends, including NFTs."
We worked directly with Team One, winning the competition by presenting "Recognize."
The brief from Lexus was as follows:
Get diverse, culturally and technologically progressive Generation Z Creative Visionaries
To see Lexus as a desirable and relevant brand
By behaving in ways that get Lexus noticed, discussed, debated, or experienced in pop and mass culture.
Our team won for "considering multiple verticals,
Turning showrooms into showrooms for curated art,
And considering new tech trends, including NFTs."
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Team: Ryan Cuming (CW), Dillon Key (ST), Paul Noonan (XD), Martin Rees (CW), Kat Thompson (AD)
