NCAA March Madness - Madness is Goodness

tv-based campaign showing that our bonds over sports are greater than the things that cause us conflict.

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TV spots

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NCAA Fanily Fued Media Innovation

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Social: Madness is Goodness Sale

a social activation on Instagram allowing fans to send a gift to a fellow fan from their past, rekindling bonds.

team: Joelle Mitchell (AD), Martin Rees (CW)