Oatly - Oat Punks Shall Inherit The Earth

Oatly's iconic big-dairy challenger status makes them ripe for a campaign expanding upon that ethos to promote their products beyond Oat Milk, including Oatgurt, Frozen Dessert & more.
OAT-PUNKS UNITE!  THERE'S AN OAT-PUNK REVOLUTION IN THE AIR!

Oat-Punk Zine

Zines are popular in punk culture; below is an excerpt from one we created about the Oat-Punk Revolution

social

OOH

wild oats band

i believe in committing to the bit, so Calyssa Kremer (AD) and i made a punk band for this project called Wild Oats.
below is what our 7" single with Oatly would look like, followed by two original songs we wrote.

oat punks shall inherit the earth

oat punks shall inherit the earth!
show you what the planet is worth
oat punks shall inherit the earth!
sailin' on a river of Oatgurt

Oatgurt and Frozen Dessert
Oatgurt and Frozen Dessert
eat it everyday like you should
eat it everyday like you should
​

oat revolution

oat revolution today!
oat revolution tonight!
oat revolution to stay!
oat revolution to fight!

mother nature wants you to have Oatgurt
mother nature wants you to have Frozen Dessert
mother nature wants you to have Oatgurt
mother nature wants you to have Frozen Dessert

oat punks unite!

team: Emily Day (ST), Caroline Hastings (XD), Calyssa Kremer (AD), Allia McDowell (CBM), Marshall Pittmann (XD), Martin Rees (CW)