Oatly - Oat Punks Unite (live client)
Oatly's iconic big-dairy challenger status makes them ripe for a campaign expanding upon that ethos to promote their secondary product-line.
Manifesto
OOH
Oat-Punk Zine
Zines are popular in punk culture; below is an excerpt from one we created about the Oat-Punk Revolution
Oat Punk Revolution Tour
Oatly partners with small-to-medium sized music-venues across the country to promote punk shows, replete with merch & more.
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Wild Oats band
i believe in committing to the bit, so Calyssa Kremer (AD) and i made a punk band for this project called Wild Oats.
below is what our 7" single with Oatly would look like, followed by two original songs we wrote.
below is what our 7" single with Oatly would look like, followed by two original songs we wrote.
Wild Oats Spotify single
Lyrics
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oat punks shall inherit the earth
oat punks shall inherit the earth!
show you what the planet is worth oat punks shall inherit the earth! sailin' on a river of Oatgurt Oatgurt and Frozen Dessert Oatgurt and Frozen Dessert eat it everyday like you should eat it everyday like you should |
oat revolution
oat revolution today!
oat revolution tonight! oat revolution to stay! oat revolution to fight! mother nature wants you to have Oatgurt mother nature wants you to have Frozen Dessert mother nature wants you to have Oatgurt mother nature wants you to have Frozen Dessert |
Band practice
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Oat Punks Unite!
team: Emily Day (ST), Caroline Hastings (XD), Calyssa Kremer (AD), Allia McDowell (CBM), Marshall Pittmann (XD), Martin Rees (CW)
