Jollibee - Road to 100 Stores in North America
Jollibee's fandom in North America has been ever-growing since the 1998 opening of it's first store in Daly City, CA. To mark the momentous achievement of opening its 100th store in North America in 2024, we took to social with a concept celebrating Jollibee's North American history through the lens of nostalgia - specifically the lens of a polaroid camera. we promoted the upcoming opening all over social before documenting the big day itself, complete with polaroid cameras and more.
I proposed the idea of using a polaroid aesthetic to look back on Jollibee's history as we focused on the journey from store #1 to the milestone of store #100. I collaborated with my art director and content creator partners to bring the celebration to life through a series of in-feed social posts, stories, and promos.
I proposed the idea of using a polaroid aesthetic to look back on Jollibee's history as we focused on the journey from store #1 to the milestone of store #100. I collaborated with my art director and content creator partners to bring the celebration to life through a series of in-feed social posts, stories, and promos.
social post roadmap
in-feed posts
(images linked to posts on Jollibee's Instagram feed)
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in-feed post #1 - polaroids
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in-feed post #2 - comments
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in-feed post #3 - the big reveal
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stories
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story #1
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story #1 response
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story #2
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story #2 response
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promos
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opening day content
D&G Team
Executive Creative Director: Josh Miller
Jr. Art Director: Ricky Esquivias
Jr. Copywriter: Martin Rees
Jr. Content Creator: Daniela Aaron
Jr. Art Director: Ricky Esquivias
Jr. Copywriter: Martin Rees
Jr. Content Creator: Daniela Aaron
