scj is back

Jollibee - Spicy Chickenjoy is Back

Jollibee Spicy Chickenjoy is a fan-favorite menu item. so fans were understandably disappointed when it temporarily left the menu. to hype them up and create awareness that their favorite spicy friend chicken was back, we created an organic social campaign utilizing and extending Jollibee's "spicy" flags as headlines to tease awareness, reveal the return, and then sustain the awareness on social media. fans flocked back to Jollibee in droves.
i wrote headlines and post copy for this project.