Jollibee Spicy Chickenjoy - Share the Spicy Truth
Spicy Chickenjoy is the crispiest, juiciest, most flavorful spicy fried chicken in the world - and it brings people together. when it hits your tongue, the heat goes up and the guards come down. that's when real moments unfold - and that’s when you Share the Spicy Truth.
to create a social-first campaign, we partnered with renowned polygraph expert John Grogan to administer lie detector tests to three pairs of influencers while they each shared a bucket of Spicy Chickenjoy. and we captured it all - every moment, every outburst, every bit of playful honesty and real heat.
i helped create our concept, wrote questions for our polygraph expert to ask our influencers, and helped concept and develop the supporting social elements of our campaign for Instagram and TikTok. i also sold the new tagline for Spicy Chickenjoy that went into circulation with this campaign: "Deliciously Spicy"
to create a social-first campaign, we partnered with renowned polygraph expert John Grogan to administer lie detector tests to three pairs of influencers while they each shared a bucket of Spicy Chickenjoy. and we captured it all - every moment, every outburst, every bit of playful honesty and real heat.
i helped create our concept, wrote questions for our polygraph expert to ask our influencers, and helped concept and develop the supporting social elements of our campaign for Instagram and TikTok. i also sold the new tagline for Spicy Chickenjoy that went into circulation with this campaign: "Deliciously Spicy"
Spicyfruit
we worked with Alex Wasabi & Roi Fabito of Spicyfruit fame -
two longtime podcaster friends whose built-in chemistry made them the perfect pair to Share the Spicy Truth.
two longtime podcaster friends whose built-in chemistry made them the perfect pair to Share the Spicy Truth.
Ruby & Des
next up were Ruby Ibarra, a rapper and NPR Tiny Desk Contest winner, and her music video director Desire Lacap - a powerhouse creative duo.
Libby & Ryan
finally, we teamed up with Ryan and Libby Lamont - a content creator couple known for their candidly charming food reviews.
Spicyfruit :06 |
Ruby & Des :06
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Libby & Ryan :06 |
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Behind-the-Scenes Content
Additional Influencer Content
Scroll Stoppers
tapping into the trend of social forward match-cut videos, we used found footage of something "spicy" that unexpectedly match-cuts to Spicy Chickenjoy.
Spicy Truth Carousel
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