International Spy Museum, Pt. II

out-of-home campaign
i worked with two great art directors to execute the singular idea that "spies are everywhere" in two different directions

Invisible Ink Pens Souvenir
leave temporary messages that disappear to communicate sensitive information

Truth Pills Candy
find out who's loyal and who isn't with Truth Pills candy from the gift shop

 Get The Full Story
those passing through geofenced locations on the National Mall in Washington, D.C. will receive short spy-inspired ads on Instagram & Spotify

the National Mall exists in close proximity to the International Spy Museum; the red circles indicate geofenced locations

Instagram

Spotify

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art director: Lindsey Evans